Syu

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APARUPA

SYU // NAME OF DESIGNER

Bridging the gap between traditional art forms and contemporary design, ‘SYU’ literally translates to the very thread that runs across the length and breadth of fabrics to create something wholesome. Using the traditional Indian technique of hand block printing, SYU prints fresh patterns on natural fabrics like cotton, canvas and leather to create trendy accessories and attire. Their unique style of handcrafting fashion products from natural fabrics by printing hip patterns in warm earthy shades, tells the story of today’s India – Rustic and malleable.

SYU for Mystic Bazaar

What we love about the brand apart from its technique of block printing is it’s detailed process of handcrafting, which lends character to each of their products. While evolving with its roots dug deep in tradition it is no wonder that Aparupa, a textile design graduate from Kolkata, the melting pot for tradition and modernity brought SYU to life.

FROM THIS DESIGNER