To Dye For

You’ve definitely heard of Tye and dye! No matter where you come from or what your cultural heritage may be, you have at some point been tied and dyed. Practiced across the world, traditional methods of tye and dye originated from India, Africa and Japan in the early sixth century. Owing to its popularity, it’s easy to forget that the practice is not an American hippie hobbyhorse, but a traditional art form with a variety of different dyeing methods.


It was during the hippie movement in the 60’s that tye and dye, with its bright and blending colours was brought to an America, engaged in war. It’s people were protesting the war in Vietnam and needed an escape from the stern societal structure of the 50’s. Tye and dye just happened to be a way of letting their free spirit flow. This trend was then popularised by

John Sebastian, an American song writer and guitarist, who coloured his garments himself, under the guidance of a Tye and Dye guru. In an interview for Woodstock, he says “I proceeded to tie-dye everything I owned. After you’ve done one piece, you realize, I still have 20 minutes left on this blue, I can tie-dye my underpants and socks, too!” Much like his most popular song, ‘Welcome back’, tye and dye has resurfaced on runways in 2016, with creative genius and a freedom of expression through a colourful display of design.


Just in case you haven’t yet been sucked in by the new-fangled Boho vibe, tye and dye is probably the best way to start. This whimsical trend with a look of free spiritedness has taken over the design world in a big way. From dresses to shoes, stoles, bags, jeans and even bridal dresses, the 60’s are here to stay. There was a time it would have been a fashion faux pas to wear tye and dye outside of a music festival, but not in 2017. After being featured by some of the biggest fashion houses, the trend has trickled down to the retail market and is taking over the world of fashion.

Peek into the world of fashion blogs or flip through the pages of Vogue, there will be tye and dye. What makes it so easily likeable is the complexity in its simplicity. An extremely easy DIY technique, it can be used to create complex and intricate patterns. Wear it on your clothes, carry it on your bag, dye your bed sheets and even your socks. start tying them now!

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